March 22, 2011

Award-Winning Environmental Charter High School To Hold Earth Day Celebration On April 9th

**MEDIA ADVISORY**
 

 
On April 9, 2011 from 10:00am to 2:00pm, Environmental Charter Schools (www.echsonline.org) in association with the City of Hawthorne, will host an Earth Day celebration for students to demonstrate their commitment to environmental protection and sustainability. An expected attendance of 1500 to 3000 people will include students, parents, families, community neighbors, and sponsors including; City of Hawthorne, Rotary Club (Hawthorne & Lawndale Chapter), Environmental Charter Schools, Edison, Mazda, Aveda, and more.
 
Earth Day has inspired and mobilized individuals worldwide to genuinely make a difference towards a sustainable future.  More than 1 billion people now participate in Earth Day activities annually, making it the largest civic observance in the world. Environmental Charter Schools has planned a day full of activities including student-run environmental booths, service booths, a live performance by Urban Rock band- The Rocturnals, a variety of green companies who will be present to talk about their eco friendly products and services, a display of alternate vehicle cars, a live fashion show from the ECHS R’ashion Club, food, and much more the community is sure to learn from and enjoy!

Environmental Charter Schools is a model for green learning founded ten years ago in Los Angeles.  Since receiving its first California Charter, ECS has become an award-winning institution delivering dramatically improved academic results and enriching the lives of hundreds of young people of whom nearly 80% are financially disadvantaged. By learning ways to reduce their ecological footprint and live green, Environmental Charter School students can easily measure their noble impact on the Earth.  
 
VISUALS:

• Environmental and Service Booths
• Student-run information booths that will inform the community and festival attendees about various school projects.
• Students will engage with community members regarding environmental issues, green practices, and the importance of Earth Day.  

• Special Performance by The Rocturnals   
  
• The Rocturnals (formerly known as KansasCali) has been a part of & heard on over 20different records both as artists and producers. Their song “If I…” is featured in the 78th Academy Awards winning movie “Crash” Inspired By soundtrack as well as the International Soundtrack of Mr. & Mrs. Smith. The bands success, led them to feature on 4 more movie soundtracks, Orlando Bloom’s “Haven”, ESPN’s ”Once In A Lifetime”, “Kickin It Old Skool ” & John Feal’s Documentary “Save The Brave” for 9/11 first responders. The music video The Rocturnals did for “Crash” was featured in the “Special Features” section of the “Crash” DVD which sold over 10 million units. 
• “Celebrate the Earth” will be released on iTunes on March 29, 2011 with proceeds benefiting ECS and ReachBack L.A.’s Art & Entertainment Center benefiting inner-city youth.

 

• ECS’ R’ashion Club Fashion Show
• ECS’ students will put on a fashion show including recyclable fashions that they themselves designed.  
• Featured models are ECS’ students who walk the run way in recycled items.

WHO:   ECS Students and Hawthorne City Officials
 
WHAT:  Earth Day Celebration     
 
WHERE:  Hawthorne Memorial Park
3943 El Segundo Blvd. Hawthorne, CA 90250
 
WHEN:  10:00am-2:00pm

About Environmental Charter Schools:

The mission of Environmental Charter Schools is to inspire students to discover their own sense of purpose, to equip all students with the knowledge and skills to graduate from college, and to empower them to become quality stewards of their community and world.  On top of their challenging classroom programs, students are required to apply concepts and skills gained in class to problem-solve local civic and environmental issues, and take action to make a measurable impact.   Students also participate in outdoor educational challenges to develop self-confidence and leadership skills.  The first school was formed in 1999, by founder Alison Suffet-Diaz along with a group of parents, educators, businesses and non-profits to meet the educational challenge in a low-income area of SW Los Angeles. The second school, a middle school, opened in September 2010,  In 2010, ECS was a finalist in consideration for President Obama to attend and present a graduation speech.  http://www.echsonline.org/
                                                               
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PRESS CONTACT: BBPR, Dienna D’Olimpio
email: ddolimpio@bbprinc.com
phone: 310.656.4668